2025年11月18日
世の中の多くの人が知らない新しいものを売るには【リライト版】
本記事がヒントになれば幸いです。
→その発明（発明品・アイデア商品）を世の中にアピールしたいですね
ただ、パソコンとして説明すると、苦手意識を持つ層がいます。
苦手意識を持つ層にも、受け入れられやすかったのです。
できるだけ世間に定着しているものから説明していくといいでしょう。
（このために弊所は、十分な特許調査を行います。）
私どもの特許事務所のサービスも同じです。
→弊所の業務（サービス内容）の利点が伝わりません。
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【ＰＲ】個人様・社長様に特化＆元特許審査官が運営する特許事務所！
「おすすめの特許事務所」「おすすめの弁理士」を目指します！
そんな東雲特許事務所（しののめ特許事務所）へのお問い合わせは、
お気軽にこちらからどうぞ！
https://www.patande.com/お問い合わせ/
（↑お問い合わせフォームが開くだけですのでご安心ください。）
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東雲特許事務所（しののめ特許事務所）
弁理士 田村誠治（元特許庁審査官）
【東京都港区新橋】【東京都中央区八丁堀】【東京都北区田端】
【稀有な経歴】特許技術者→特許庁審査官→特許事務所運営
【楽しいホームページ】
個人発明家・小規模事業者専門の東雲（しののめ）特許事務所
https://www.patande.com/
【特許ドットコム】
個人・小規模事業者のための特許出願
https://tokkkyo.com/
【実案ドットコム】
個人・小規模事業専門＆元特許審査官による実用新案申請代理
https://www.jitsuan.com/
【商標ドットコム】
信頼・明確・安心の商標登録申請代理＜商標ドットコム＞
https://www.shohyou.com/
【ここだけの情報満載のブログ】
個人発明家向け特許・発明教室～目指せ一攫千金！～
https://www.tokkyoblog.com/
【本音モードのブログ】
弁理士のプライベートブログ～弁理士の視点＆審査官の視点～
https://ameblo.jp/s-tam1104/
【Facebook】
Facebookページで、より密な情報交換の場をご提供します。
https://www.facebook.com/shinonomepat
【note】
noteはじめました！ブログとYouTubeを同時に楽しめます。
https://note.com/tokkyoblog
https://youtu.be/sJgjSOk72i4
音は出ませんのでぜひご覧ください
＜機械翻訳＞
How to Sell New Things That Most People Don't Know About [Rewritten Version]
How do you promote your brilliant invention?
I hope this article provides some useful information.
■What do you do when you want to promote your invention?
You've made a brilliant invention.
→You want to promote your invention (invention/product idea) to the world.
However, the people you're trying to sell to are often novices in your field.
Even if you explain your invention, they can't imagine it or understand its merits.
What should you do in this situation?
■Explain how it differs from something already established in the world
For novices in your field, here's a way to promote your invention.
Start by explaining something that's already established in the world.
It's a good idea to explain your invention by highlighting its differences.
Some of you may think this is obvious, right?
Even if you are, let's take a fresh look at the example of Steve Jobs.
Jobs invented the revolutionary iPhone.
If you suddenly start explaining the iPhone to the world, they won't be able to keep up.
Also, the iPhone is essentially a computer.
However, explaining it as a computer poses a challenge to some people.
So Jobs began by explaining the iPhone as a phone.
Unlike a computer, a phone doesn't have a keyboard.
This made it easier for people who were hesitant to use computers to accept it.
The same is true for your invention.
If you explain it out of the blue, people won't be able to visualize it or understand its merits.
In such cases, keep in mind "things that are already established in society."
It's okay if you deviate from the essence of the product (e.g., PC → phone).
It's best to start your explanation with things that are established in society as much as possible.
■The same explanation order applies to patent documents and patent services.
Come to think of it, the explanation order is similar in patent documents as well.
In patents, you start by explaining the background art of the invention (prior art).
Then, you explain the invention by highlighting the differences from prior art.
(For this reason, our firm conducts thorough patent research.)
The same is true for explaining business in the real world.
The same goes for the services offered at our patent office.
Our office is groundbreaking in several ways (laughs).
However, the work of patent offices (patent attorneys) is not well-known in the general public.
→The benefits of our work (services) are not being communicated.
So, is the work of patent offices really well-known in the general public?
