2025年08月12日
「アマビエ」商標事件、商標専門家によるここだけの意見【リライト版】
広告代理店大手のＤ社が「アマビエ」の商標を出願した事件です。
商標の専門家としてここだけの意見を述べたいと思います。
2020年の感染症騒動以降、各所でモチーフとして活用されています。
相変わらず本件のような「批判」が多いのはとても微妙に思います。
つまり、商標に関する基礎知識は持っていることが大前提です。
✔Ｄ社は批判されることが想定できなかったの？
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東雲特許事務所（しののめ特許事務所）
弁理士 田村誠治（元特許庁審査官）
【東京都港区新橋】【東京都中央区八丁堀】【東京都北区田端】
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＜機械翻訳＞
The "Amabie" Trademark Case: An Exclusive Opinion from a Trademark Expert [Rewritten Version]
In 2020, there was a trademark case involving "Amabie."
A major advertising agency, Company D, filed a trademark application for "Amabie."
As a trademark expert, I would like to offer my exclusive opinion.
It seems that some people have a critical view of Company D.
Please read this article to gain at least basic trademark knowledge.
Table of Contents
(1) Overview of the "Amabie" Trademark Case
(2) One Conclusion from a Trademark Expert
(3) Exclusive Opinion on ●●
■(1) Overview of the "Amabie" Trademark Case
A major advertising agency, Company D, filed a trademark application for "Amabie."
It seems that the application was later withdrawn.
Amabie is a yokai (spirited spirit) associated with prayers for the elimination of epidemics.
Since the 2020 pandemic, it has been used as a motif in various places.
Among the criticisms, Company D's trademark application received criticism such as:
✔ They're trying to monopolize the expression "Amabie!"
■ (2) One Conclusion from a Trademark Expert
As a patent attorney and trademark expert, here's one conclusion I have.
✔ A trademark is not a "monopoly on expression!"
A trademark is not a "monopoly on expression!"
For more on this point, please see the related articles on this blog (links at the end).
Most of the criticism in the world is based on misguided assumptions.
■ (3) My Personal Opinion on the "Criticism" in the World
From here on, I'm expressing my personal opinion, not that of an expert.
"Slander" is a problem in today's world.
I find it very puzzling that there continues to be so much "criticism" like this one.
✔ Some argue that "criticism is different from slander."
This argument is half right, but half wrong.
Criticism can easily become slander if its premise is off.
For example, imagine there's a crying child.
You call out to help.
Imagine someone yelling at you, "What are you doing making a child cry? What a terrible person!"
The other person will think that their criticism is legitimate.
But what about you?
Naturally, you'll feel that they've slandered you.
This is exactly the same structure as the recent criticism of Company D.
Even if you're going to criticize, you need to at least verify the facts.
In other words, it's essential to have a basic understanding of trademarks.
■Finally, a patent attorney's opinion
What did you think of this article?
I have many other thoughts about this case.
✔Could Company D not have anticipated the criticism?
✔Is it okay for society to stop taking action when others criticize it?
✔Patent attorneys should spread more accurate knowledge about trademarks!
I'd like to write about this in a separate article.
This case made me think about the complexity of modern society.
